Week 4

Journalist Jargon 

Tomas Maier made two basic points at  Bottega Veneta :

Tomas Maier made two basic points at Bottega Veneta on Saturday morning. The first was his anti-decorative use of pleated ruffles on dresses and skirts. That sounds like a contradiction, but the flat, almost offhand treatment of the monochromatic frills seemed to be used for texture and unexpected volume on his classically shaped cotton dresses. The ruffles appeared a lot, but they were not sweet.
His second idea, it seemed, was to drain the color from Bottega Veneta and replace it with mood-dampening shades of gray, navy, espresso, black, and then do the same thing with lighter neutrals, like sandy beige. There was a bit of red and deep purple in the latter part of the show, for dresses embroidered with hairy threads of fringe, as if your cat had decided to sharpen its claws on your favorite sweater. The shoes were a refined style of sling-backs, low and high, with a woven toe.

You can say that the ruffled trims might have worked better in small doses, but women looking at these clothes next spring probably won’t think that way. They will either love ruffles or hate them. And Mr. Maier gave them relatively few choices.

 •  Silhouette - dresses, skirts,
•  Details – anti decorative, pleated ruffles, volume, frills, not sweet, embroidered, hairy threads of fringe,
•  Color – monochromatic, shades of gray, navy, espresso, black, lighter neutrals, sandy beige, red, deep purple
•  Fabric - cotton
•   Creative Jargon – offhand treatment of the monochromatic, not sweet, mood-dampening, your cat had decided to sharpen its claws on your favorite sweater

I never paid much attention to reading what critics had to say, I always just scanned through the pictures. After, reading through a few of them it really does give you such a description to picture what they used what they think and what vivid detail they put in their writing on a piece. It lets you know what they used and what they call things in the fashion world. It really expands your vocabulary on fashion journalism jargon.